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Tvc: 60
Agency: ALMAP BBDO
Director: BRYAN BUCKLEY
Production: HUNGRY MAN
VFX: TRIBBO POST
André Pulcino, executive director at Tribbo Post, São Paulo, Brazil: “The client’s concern was creating a realistic but loveable character instead of a caricature - with an odd expression, but nice and cool at the same time.
“Our goal was to achieve a distorted, yet realistic look, not too bizarre, in a way that he would look sick or in pain and also not too fake, which would call everyone’s attention to the effect itself, instead of the idea. In order to achieve that, pieces of tape were used to change the actor’s expressions which were later retouched, enhanced and replaced in post-production.
“The original idea was to only erase the tape shot holding the face, but along the process, we’ve used materials from many different sources such as a 3D face, different scenes and photographs. Also, beyond the usual 3D integration and digital compositing, we’ve used a little morphing.“
Schedule: 2.5 months.
For AlmapBBDO VP creatives: Dulcidio Caldeira, Luiz Sanches Creatives: Dulcidio Caldeira, Cezar Herszkowics, Marco Monteiro, Renato Fernandez Producer: Egisto Betti
For Hungry Man Director: Bryan Buckley EP: Alex Mehedff, Renata Dumont DP: Scott Henriksen Line producer: Rodrigo Castello Post production super: Rodrigo Oliveira Editor: Paulo De Barros
For Tribbo Post Compositors: Rodrigo Pina, Jorge Pereira, Diego Morone, Junior Spinella, Reinaldo Pina (Binho) 3D: Luiz Adriano, Fabrício Chamon, Luciano Neves, Carlos Florencio, Marcel Tsuruda, Mike Ogawa, Henrique Campanha
Audio: Raw Audio Production
Toolkit Flint, Flame, Smoke, XSI
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