Stash Magazine Manchester United & Casillero Del Diablo
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Tvc/viral :50
Client: CONCHA Y TORO
Director: DAF
Animation: DAF
Felipe Dacaret, creative director at DAf in Santiago, Chile: “Concha y Toro asked us to create a viral video announcing its flagship wine, Casillero del Diablo, as an official sponsor of Manchester United. They wanted something potent that would generate as many views as possible from a worldwide audience. Associating themselves with such a global sporting giant is a wonderful opportunity for the vineyard, and they were looking to take advantage of the force behind Manchester United.
“It was extremely difficult to get the suits of armor to move like football players. Realistically speaking, no one with the weight and design of traditional armor would be able to run and jump in an athletic manner. We ended up modifying the joints from the classical armor we used as a reference and using Motion Capture with real athletes as actors.
“We wanted to bring the spectacle and power of football to the world of wine. It’s not something we’ve really seen before, placing wine in such an exciting context, and we had to do it without seeming overly aggressive or betraying the brand. The clip is part of a larger Casillero del Diablo and Manchester United campaign that includes print and a mini site to be launched later.
Schedule: “Two weeks of design, one week for animatic, four weeks for post after the motion capture day. A total of six weeks.“
Toolkit Maya, Cinema 4D, After Effects, Final Cut Pro
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