FIFA “Elements“ campaign -- Anti-discrimination

FIFA’s new TV ad campaign seeks to raise awareness about crucial issues in football. FIFA is committed to eliminating all forms of discrimination from the game. This 30-second social campaign spot -- called “Fan of the Match“ -- sends a powerful message that football is for all. The campaign will be broadcast by FIFA’s Media Rights Licensees to television audiences all over the globe during the 2014 FIFA World Cup™. “Football development: Seeds“: “Anti-match manipulation: Pitch warfare“: