A RENAULUTION FOR THE DIAMOND | Groupe Renault

Who doesn’t immediately think of Renault when they see a diamond? And with good reason! This geometric shape has embodied the brand through its logo since 1925. And it’s not about to change! Proof of this is the new variation unveiled last January and deployed a few days ago. Gilles Vidal, Renault Design Director, reveals why and how this new logo came into being. « Renaulution » Groupe Renault’s recently unveiled strategy is an ambitious transformative program, moving from volumes to value.