Dacia Bigster Concept Reveal

▪ Building on a strong and efficient all-weather business model, the Dacia saga continues with a new chapter ▪ The creation of the new Dacia-Lada business unit will boost Dacia’s competitiveness through leveraged engineering & manufacturing synergies with Lada ▪ The New Dacia Bigster Concept embodies the Dacia brand evolution, breaking the C-segment glass-ceiling ▪ Dacia stays Dacia, as affordable as ever, with a touch of coolness As part of Groupe Renault’s Renaulution strategy, Dacia unveiled its 5-year plan. With the creation of the Dacia-Lada business unit, Dacia will boost its efficiency and competitiveness, while going beyond its perimeter in terms of products. The presentation of the Bigster Concept paves the way for new horizons for Dacia in the C-Segment. An all-weather business model, as unique as it is efficient For the past 15 years, Dacia has consistently rolled out contemporary, simple, and appealing vehicles. Relying on an unrivalled know-how, Dacia leverages the best proven and amortized te