PARISIAN ROAD SAFETY AUTHORITY / THE VIRTUAL CRASH BILLBOARD

THE PARISIAN ROAD SAFETY AUTHORITY GIVE PEDESTRIANS QUITE A SHOCK... FOR THEIR OWN PROTECTION THE PARISIAN ROAD SAFETY AUTHORITY held an unprecedented field operation on 22nd March in Paris to raise awareness about the dangers of being a careless pedestrian, which results in 4,500 victims each year in Ile-de-France. The idea behind the operation was to display a specially designed interactive digital billboard near a busy pelican crossing. Equipped with a movement detector, speaker, and camera, the smart