Why Lego won

The competition looked identical. So how did Lego pull it off? Reaction video: More info and sources at bottom. Find me elsewhere: Instagram: Twitter: Patreon: Where I get my music (Free trial affiliate link): My camera, as of February 2022 (affiliate link): My main lens: My main light: My main light accessory: Try 3d printing a model! He mentions that the replica isn’t exact — that’s why I shied away from really strong specific claims on my model’s performance vs. LEGO. But I think you can totally see the difference and get a feel for Kiddicraft bricks.