What Football Analytics can Teach Successful Organisations | Rasmus Ankersen | TEDxManchester

Why do successful companies so often hesitate to change until it is too late? In this talk Rasmus Ankersen tries to answer this question not by using traditional management thinking, but by using an unconventional idea from football analytics. Rasmus Ankersen is the Chairman of the Danish football club FC Midtjylland, especially recognised for its innovative use of big data to drive decision making. In 2016, FC Midtjylland shocked the football world by beating both Southampton and Manchester United in Europa League. Find Rasmus on @RasmusAnkersen Rasmus Ankersen is a bestselling author, entrepreneur, speaker on performance development and a trusted advisor to businesses and athletes around the world. In 2012 Rasmus published The Gold Mine Effect, in which he explores how some countries and cities develop a disproportionate amount of top talent. In 2016 Rasmus published Hunger in Paradise: a book about how successful organisations can remain successful by eliminating complacency. Rasmus is also the chairman of FC Midtjylland, his childhood football club in Denmark, and a director of the English club Brentford FC. Both are known as some of the world’s most innovative football clubs, especially recognised for their use of big data to drive decision-making. Over the past few years, Rasmus has been hired to share his research on high-performance cultures by global brands like LEGO, Google, Boston Consulting Group, IKEA, Google, Facebook, Hitachi, Roche, Ernst & Young and many more. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at