MERREELL 20 F/W CAMPAIGN With YUNHWAY
Theme - You can change it yourself
’MERRELL 20FW CAMPAIGN’은 뮤지션 ’윤훼이’와
아우어크리에이티브가 함께 하였습니다.
20F/W 캠페인은 “You can change it yourself; 너 스스로 변화해.“
테마를 선정하여 MZ 세대들에게
“변화엔 답은 없어. 그냥 너가 원하는 네 모습으로 변화하면 돼“의
메세지를 전달하고자 “You can change it yourself; 너 스스로 변화해.“의
테마를 기획하였습니다.
바이럴 영상은 인터뷰 형식으로 진행되었으며,
인터뷰 내용은 인위적이지 않은 실제 아티스트가 인터뷰하거나
자주 쓰는 말들을 조합하여 테마와 적합하도록 풀어내었습니다.
We work together to be creative.
We are Our Creative.
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