The genius behind Bud Light’s inspired ad campaign featuring trans influencer Dylan Mulvaney is the company’s VP of Marketing, Alissa Heinerscheid. In defending the campaign, Heinerscheid felt the need to point out that the brand is “in decline” and it’s customers are frat brothers who enjoy out-of-touch humor.
Jimmy and Americans’ Comedian Kurt Metzger discuss Heinerscheid’s galaxy brain idea to insult the company’s customer base.
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