LGN FW24-25 SHOW “BEL-AMI“

Drawing from Louis Gabriel Nouchi’s lifelong devotion to literature, each of his collections serves as a homage to a book or author who has indelibly etched their vision into the world. The FW24-25 collection is inspired by the book “Bel-Ami“ by Guy de Maupassant (1885). The novel follows the ambitious Georges Duroy in Paris in the 19th century, as he rises from poverty to wealth through manipulation and seduction of women. Duroy, a captivating and unscrupulous protagonist, navigates the complexities of power, love, and morality, revealing the darker aspects of social climbing. The collection reflects on the male ambition, the symbols of opulence, and their translation into the codes of men’s fashion. CREDITS STYLE: Marc Goehring HAIR: Pablo Kuemin MAKE UP: Marcelo Gutierrez CASTING: Alexandre Junior Cyprien PHOTO: Luca Tombolini & Pablo Latorre PROD: Antoine Drubigny - Napoleon Events PRESS: Karla Otto MUSIC: Mode F SPECIAL THANKS ANDAM Fashion Awards Monnaie de Paris for coins Ecco Leather & Atelier Ohso for leather Phyto Paris & Lierac for grooming UPPFIRST for sponsoring DEFI La Mode de France Paris Fashion Week FHCM VIDEO CREDITS FILM DIRECTOR: Andreas Pappamikail DOP: Julien Saez COLORIST: Vinh Long Tran VIDEO PRODUCTION: Ganache Studio THANKS: Ismaël Moumin, Manon Rey, Ivo, Aloïs Desmet #LGN #LouisGabrielNouchi #FW24 #ParisFashionWeek