1953 WILLYS-OVERLAND JEEP CJ ATTACHMENT AND TRUCK PLATFORM SHOWCASE “THE UNIVERSAL JEEP “ XD43374
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This silent, color film demonstrates the various attachments available for the Willys-Overland CJ model Jeep (a civilian version of wildly successful Willys MB U.S. Army Jeep of World War II fame), as well as the trim levels of the Willys Truck platform, and the Willys Cargo-Personnel Carrier. Filmed in 1953 in Ohio and Texas, the vehicles and their accessories are put through the paces tilling fields, digging tenches, transporting injured motorists, hauling cargo, and clearing snow. Each attachment featured is preceded by a peek at the item’s description in the Willys printed catalog.
Founded in 1908 and Headquartered in Toldeo, Ohio, Willys was the second-largest producer of automobiles in the 1910’s (second to Ford Motor Company). The company struggled to keep up that pace in the 1920’s and into the Great Depression, however. In 1940, Willys–Overland was one of
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1953 WILLYS-OVERLAND JEEP CJ ATTACHMENT AND TRUCK PLATFORM SHOWCASE “THE UNIVERSAL JEEP “ XD43374