Paula Scher: Do What You’ve Never Done Before

About the presentation Sometimes you have to ignore the brief, says renowned designer and artist Paula Scher. With a dry wit, Scher takes us behind-the-scenes on four landmark projects -- from revamping MoMA’s identity to reinvigorating a Pittsburgh neighborhood through design -- to illustrate how asking questions, pushing into uncharted territory, and doing something you’ve never done before leads to great work. Watch more videos here: 0:44 - Making an identity for The High Li