Jacob Bellens: Everybody Needs Some Loving (official video)

Out now on hfn music: One of the most distinctive artists on the Scandinavian music scene, Jacob Bellens is used to confounding expectations and following his own vision. He’s the master of the heartfelt-yet-ironic leftfield pop sound and with this single he throws a new curveball into the mix. Everybody Needs Some Loving starts with a big synth brass sound reminiscent of latin pop from the 80s, before dropping into a shuffling groove and Jacob’s signature obtuse lyrics. The chorus arrives as a wonky off kilter pop hook, further rooting Jacob Bellens in the canon of oddball geniuses. “The song was written in realization of what’s actually important in life.” says Jacob. “Halfway through the process, I had an unintentional encounter with an idea for a hookline that felt familiar and the chorus was done shortly after. Sara Nanna, who did the video contacted me a couple of weeks after I had finished the demo, asking me about a video collaboration. I f