Marshall McLuhan 1974 - Full lecture Living in an Acoustic World | University of South Florida

Title: Living in an Acoustic World Speaker: Marshall McLuhan Location: University of South Florida, 1974 Description: One of the big flips that’s taking place in our time is the changeover from the eye to the ear. Most of us, having grown up in the visual world, are now suddenly confronted with the problems of living in an acoustic world which is, in effect, a world of simultaneous information. The visual world has very peculiar properties, and the acoustic world has quite different properties. The visual world which belongs to the old nineteenth century, and which had been around for quite a while, say from the sixteenth century anyway, has the properties of being continuous and connected and homogeneous, all parts more or less alike. Things stayed put. If you had a point of view, that stayed put. The acoustic world, which is the electric world of simultaneity, has no continuity, no homogeneity, no connections, and no stasis. Everything is changing. To move from one of those worlds to the other is a very