FENTY PUMA by Rihanna AW16 Collection - Show Highlights

Global Sports Brand PUMA and Women’s Creative Director Rihanna presented the FENTY PUMA by RIHANNA AW16 Collection at New York Fashion Week. Overcome by environmental elements and an ominous mood-inducing energy, frostbitten models walked the runway with a bold chill. Just like the collection’s namesake creative director, the first season driven by Rihanna is nothing short of unexpected with a full collection of footwear, apparel and accessories for both women and men inspired by Japanese street culture with a haunting twist. #FENTYXPUMA