Tony Lama Presents El Hijo De El Paso (The Son of El Paso) Short Film

We are excited to release “El Hijo De El Paso.” Since 1911, when Tony Lama Sr. founded this legendary company, the community of El Paso has contributed a lot to Tony Lama Sr. and his company. In return, the company has provided jobs and support to the community. We want to honor the dedication and commitment of our Hispanic artisans and their heritage, and this short film highlights the artisanship and hard work that goes into Tony Lama. This film features five in-depth interviews of people who embody the same values as Tony Lama and are working to celebrate their Hispanic heritage and provide a legacy to future generations. Tony Lama wants to highlight the community that contributes so much to the brand and respect their values and artisanship. 99% of the artisans in the El Paso factory are Hispanic. Without their dedication, passion, and artisanship, Tony Lama would not be the brand it is today. We are endlessly grateful. ~ Estamos emocionados de lanzar “El Hijo De El Paso”. D