DLDwomen14 - 21st Century Branding - From Heritage to Digital (Phair, Duma, Missoni)

Moderated by InStyle Editor-in-Chief Annette Weber, this panel explores various successful branding methods created through the use of digital platforms. President of THE , Stephanie Phair has helped redefine the online shopping landscape, and in particular, how designer brands can be presented on a discount site in a way that maintains their luxe look and feel. Brand ambassador, Margherita Missoni successfully communicates the uniqueness and heritage of the traditional Maison Missoni. Miroslava D