Do newspapers matter in the digital age? | Lisa DeSisto | TEDxDirigo

This talk was given at a local TEDx event, produced independently of the TED Conferences. Against all odds, the Portland Press Herald/Maine Sunday Telegram is investing in journalism to reinvigorate a 152 year old newspaper brand. In the industry that everyone acknowledges is dying, why do we think we can buck the trend? And most importantly, why does quality journalism matter in Maine? Lisa DeSisto is the CEO of MaineToday Media and publisher of the Press Herald, Maine Sunday Telegram, Kennebec Journal, and Morning Sentinel. Prior to her move to Maine in 2012, Ms. DeSisto was chief advertising officer for The Boston Globe and general manager of . Ms. DeSisto has a strong background in digital media, having joined just two days after the site was launched in 1995.  At MaineToday Media, she is leading a turnaround strategy by investing in journalists and journalism dedicated to covering the news and people of Maine. Ms. DeSisto serves on the board of the Boys and Girls Clubs of South