Kronenbourg Gourmet Weeks / Saint-Petersbourg / Russia

To underline the Brand’s accessory to Gourmet culture, we have shown direct interrelation between the drink and an author cuisine, considering the attributes used in HoReCa and clear for targeted groups. It has been reached by means of small author’s sets, which were offered the consumer as a compliment when a glass of Kronenbourg beer has been ordered. The sets were prepared by eminent French chef. The sets were elegantly presented. REPORT PREPARED AND REALIZED BY ATOMIC ADVERTISING AGENCY / MOSCOW / 2011