브릴리언트 키즈 모터쇼(Brilliant KIDS MOTOR SHOW)

Describe the campaign/entry: Turn the scribbly scrawly drawings of children into real cars and launch the world’s first motor show just for kids. Creative Execution: From more than 7,300 entries, 15 were chosen. 25 engineers and designers committed themselves to following the children’s drawings precisely. 1/2 scale drivable cars were produced. A genuine motor show was held at the most popular exhibition hall in Korea. Children took the lead in the whole process : from designing the car and production, to