Commodity Fetishism and The Spectacle

Karl Marx defined commodity fetishism as the process of ascribing mysterious or magical characteristics to an object, and in doing so, the labor that went into creating the object is covered up. Essentially, material relations between producers in a capitalist society take the form of social relations between things during exchange. In this video, I’ll be discussing the effects of commodity fetishism, the role that advertising, imagery and spectacle play in manufacturing our desires for consumption, and th