The Humanaut Brand Roast–The Most Honest (and Funniest) Focus Group Ever

This is no joke—it’s an actual service designed as a win/win for brands seeking brutally honest consumer insights and comedians who are suffering greatly as live venues have closed due to COVID-19. Humanaut is working with a pool of NYC standup comics who will mercilessly roast each brand. The agency will then create a sizzle video of the best material to share with the client and turn the comedians’ sick burns and insults into actionable marketing insights. -