LURPAK ’Saturday is Breakfast Day’ TV commercial

The new advertising campaign for Lurpak launched 16 February 09, created by Wieden Kennedy London. Continuing to demonstrate that taking your time over good quality, simple ingredients pays; the new Lurpak campaign sets out to inspire people to make the most of their Saturday morning and cook up a homemade feast. The media and creative strategy have been woven together: media has been bought only on Thursdays, Fridays and Saturday mornings - in antipation of the Saturday breakfast to come.