A Very British Airline - British Airways Behind the Scenes - Episode 1 BBC

British Airways is one of the UK’s most visible brands, selling Britishness as a mark of quality. But in the last decade, the business has faced financial crisis and today, more people fly Easyjet than BA. As the airline reaches a turning point, the BBC’s cameras have been allowed unique access to its inner world, from top level decisions to the daily challenges of a global operation. This episode explores how the airline tries to persuade people to spend more to fly, revealing the world found behind the ’