Bruce Mau | 24 Principles for Massive Change | SXSW 2018

Great design not only beautifies the world, it improves the way we live. Bruce Mau, winner of Cooper Hewitt’s 2016 Design Mind award and Chief Design Officer of Freeman, takes us on a journey of the 24 key design principles he infuses into his projects with clients including Herman Miller, Coca-Cola, McDonald’s, Freeman and more. Subscribe: About SXSW: Started in 1987, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas. SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies.