Mentos presents Wifi Refresh

Mentos wants to make people’s daily lives more fun. And there’s nothing more annoying than a slow internet connection. So the brand has taught Brazilians how to hack the slow internet. According to a study carried out by Dartmouth University (USA), researchers claim that placing aluminum foil around router antennas can improve the signal and reduce interference. Based on this study, Mentos created the “Wifi Refresh“ campaign. Developed by VML, the campaign will teach the public how to use Mentos’ own aluminum packaging to improve internet speed with step-by-step tutorials and invite people to tag @MentosBrasil on social networks. The promotion strategy will also be amplified with influencers and Loud ambassadors such as Loud_Mih, Caiox, Castrin and Brabox.