Alex Farseev: Under the Boot of Google and Facebook and How to Crack it for better Performance

Data Fest Online 2021 ML in Marketing track Modern Digital Advertising Platforms Leverage Machine Learning and AI to help Advertisers to achieve their goals. Being managed by humans, Advertising technological potential is often remains under-utilised as Humans tend to follow stereotypes and rely on “gut feeling” when making decisions. Understanding of the underlying principles behind “Googles and Facebook’s of our world” therefore becomes a crucial skill a modern marketer needs to acquire to stay relevant. In this talk, we will shed the light into the complex Digital Advertising ecosystem and will show you techniques, such as Long-Tail targeting, that we use in to crack the Ad Performance. Presentation: