So Deer To Me: The Gucci Pre-Fall 2020 Campaign

An ode to innocence, when as children we revelled in nature and life, is the idea behind the new Gucci Pre-Fall 2020 campaign shot by Alasdair McLellan with creative direction by Alessandro Michele and art direction by Christopher Simmonds. A childlike imagination is woven through the scenes depicting the beauty and the personalities of a group of men, women and their beloved animals including a frog, an owl, deer, a skunk, squirrel, hedgehog and rabbits. With its call to nature, the campaign is ultimately an invitation to enjoy the simple things in life. Sometimes, it just takes very little, or a burst of imagination, to find some balance. “Some Velvet Morning” Nancy Sinatra & Lee Hazlewood Lyrics and Music: Lee Hazlewood Publisher: Lee Hazlewood Music Corp. Publisher for Italy: Universal Music Publishing Ricordi Srl