Tremaine Emory on Denim Tears, Virgil, Kanye, and Leaving Supreme | Idea Generation

Designer Tremaine Emory sits down with Noah Callahan-Bever to discuss his rise from retail worker at J Crew, to landing in Kanye West’s inner circle, to building his own brand, Denim Tears, using Champion blanks. Emory also breaks down his falling out with Kanye, what went wrong during his tenure as Supreme creative director, and how a near-death experience made him rethink his legacy. IDEA GENERATION is a 360° media platform catering to the creative class which exists to educate and inspire the mavericks of tomorrow. Follow IDEA GENERATION on Instagram: Subscribe to IDEA GENERATION’s The Spark Newsletter for creative entrepreneurs: To learn more about how Champion is moving the biggest brands in streetwear, look here: Chapters: 0:00 - 1:21 - Intro 1:21 - 2:49 - Influence of his parents 2:50 - 4:47 - Collabs with Champion 4:48 - 6:07 - Teen