New 1000HP! Lotus Theory 1: Feeling raw emotion and pure excitement

Hey Guys, Lotus has revealed Theory 1: It’s a future of intelligent performance Lotus has unveiled Theory 1, its first concept car that embodies the future of intelligent performance vehicles. As part of this, Lotus is launching The Lotus Theory, the company’s new design manifesto that will form the basis of all future Lotus cars, summarised by three core principles: Digital, Natural and Analogue (DNA): Digital, representing the immersive, intelligent and intuitive experience. Natural, bringing to life emotional, connected and human-centred design. Analogue, representing the brand’s continued advancement in performance engineering. By seamlessly combining these core design principles with Lotus’ latest design innovations and cutting-edge technologies, Lotus is able to simplify and enhance the feel and performance of a car. Theory 1 seamlessly adapts to the driver and adapts to their needs, delivering the ultimate driving experience. A new benchmark in user experience Th