Stone Island with OMA/AMO for the new retail identity

A new concept to host the brand’s communities. Launching in Chicago on October 20, 2022 48 East Oak Street For its 40th anniversary Stone Island partners with OMA/AMO to revolutionize its stores’ ID to create points of references, hubs for its communities, spaces transcending transactional activities designed to experience the wealth of the brand research and experimentation on design and product manipulation, to share experiences and interact with its fans. The new store concept by OMA/AMO features altar-like spaces highlighting Stone Island’s devotion to technology and development, shared by its followers. Niches for archival pieces and prototypes – results of years of experimentation in Stone Island’s lab in their Ravarino headquarters – showcase past thinking and future ambitions about product design. Beyond shop opening hours, the space will host public presentations, salons, workshops, and private events. The stores form a base for current a