How captions increase ROI and audience for media creators | Svetlana Kouznetsova | TEDxFultonStreet

Producers of video and live events all want a larger audience. One of the most cost-effective ways to increase audience size is to provide quality captions. This serves not only the deaf and hard-of-hearing communities, but also the enormous fraction of viewers who are muted — including most content on facebook or on television in noisy venues. Svetlana Kouznetsova (Sveta) is a NYC-based user experience and accessibility consultant helping businesses make their products and services user-friendly and access