Alchemist On Turning Beats Into A Business, Cutting Out The Music Industry | IDEA GENERATION, Ep. 8

Turn your ideas into a reality with Shopify: 00:00 - 01:19 - Intro 01:20 - 03:30: Discovering Music Childhood 03:30 - 04:42: Meeting Evidence and 04:42 - 05:20: The Hooligans and Signing to Tommy Boy 05:20 - 07:40: The First Tour 07:40 - 08:05: Beat Making Process 08:05 - 10:37 After the Tour and Working on Cypress III 10:37 - 10:55: Act II 10:55 - 11:57: Attending NYU 11:57 - 12:45: Dropping out of College 12:45 - 13:44: Cypress Hill Remix Developing A Sound 13:44 - 14:23: Beatmaking Basics 14:23 - 16:30: Working with Mobb Deep 16:30 - 18:47: Making A Name 18:47 - :19:28 Negotiating Deal Structures for Beats 19:28 - 21:20: Solo Debut - 1st Infantry 21:20 - 22:40: The Story Behind “Got It Twisted” 22:40 - 23:58: “We Gon Make It” 23:58 - 24:51: Collaborations Return of the Mac 24:51 - 26:00: Philosophy of Making Great Albums 26:00 - 27:38: Major Industry Shifts Chemical Warfare 27:38 - 28:07: