Hydration Magic

S’well: Hydration magic Just in time for Cyber Monday, S’well is launching its first-ever holiday film that will run online to showcase the bottle in a chic, yet innovative way. This spot, titled ‘Hydration Magic’ is full of the same kind of optimism, joy, fashion and magic that the product itself embodies. While it features S’well as an object of desire, it also shows how S’well serves as a catalyst for unexpected surprise and delight.