From Yeezy to Supreme, Hypebeast Culture Explained | Suddenly Obsessed Marathon

Some people will spend stunning amounts of money on products like the Yeezy Red October and the Hermes Himalayan Birkin. Drop culture, social media and extremely limited production are creating a thriving resale market. The growing economy around reselling is opening doors for companies like Stock X, a billion-dollar online marketplace looking to change the way we buy and sell everything from streetwear to electronics. This marathon episode of Suddenly Obsessed takes an inside look at the some of the most exclusive brands in the world and the people who spend a fortune buying them. In 2019, a diamond-encrusted Birkin handbag made of crocodile, from the French luxury brand Hermes, sold for half a million dollars. The Birkin consistently shatters sales records at auction, selling in the hundreds of thousands of dollars. But experts say the bag cost just $2,000 at its inception in 1984. Here’s what happened in between, elevating the Birkin from an expertly-crafted leather accessory to the ultimate st