The Madman Yu Chengdong, Fueling Huawei’s Ambition to Stay ’Far Ahead’

Internally, he is widely known as “Madman Yu“ because he constantly comes up with crazy ideas that make him enemies within Huawei. Externally, he’s the man some love to hate, known as “Big Mouth Yu,“ always boasting and exaggerating. During one product launch event, he famously used the phrase “far ahead“ six times to describe Huawei products. Since childhood, his father always taught him, “Be humble and cautious in life, like wheat: the lower the head, the fuller the grains; the higher the head, the more empty the husk.“ However, throughout his life, he has presented himself with a different attitude: “His head held high, yet still full.“ Born in 1969 in a poor rural family in Huoqiu County, Anhui Province, China, he is now 54 years old. Starting in 1993, this year marks his 30th year with Huawei. During these three decades, he has witnessed Huawei’s remarkable rise and stood by the company through numerous crises. Some admire him, while others detest him. He never stopped running, and in every decision, he displayed clarity, unwavering determination, and an absolute refusal to compromise. Yes, he is the person I want to introduce today—Yu Chengdong, a person I deeply respect. Let’s begin.