STAND UP Let’s Act Together Against Street Harassment

L’Oréal Paris is a brand that stands for and with women. The iconic tagline, “Because you are worth it,” continues to be a universal rallying cry for generations of women to realize their self-worth and action it to accomplish their dreams. To take this mission even further L’Oréal Paris commissioned a study to ask women around the world what are the main detractors of their self-worth. The research found that the #1 issue that women and girls face globally is harassment, namely “street harassment,” or harassment in public places. “Street harassment” is about more than sex – it is about power and control over women. It robs women of their dignity, steals their sense of security and diminishes their self-worth. But, there is an opportunity to create meaningful impact as while 78% of women were harassed, only 25% say someone helped them. Yet, 79% of women wish someone had intervened. As a brand that empowers women’s worth, L’Oréal Paris is asking us all to STAND UP against street harassment. L’Oréal Paris