McLuhan’s Understanding Media: Hot and Cold Media

Media shapes our culture and society and according to Marshall McLuhan, it is the driving force behind major shifts in society. Looking at McLuhan’s Understanding Media, we examine hot and cold media and how media has been a driving force behind societal change. Reference McLuhan, M. (1964). Understanding media: The extensions of man (1st ed.]. ed., Frye annotated ; no. 1707). New York: McGraw-Hill.