Procell has arrived. The New York vintage store is more of a cultural archive than a straight-up second hand shop, with high-end designer pieces nestled comfortably alongside bootleg tees and music merch. Procell treat their regulars like family, and customers include the likes of Frank Ocean, Tyler the Creator, Adwoah Aboah and Cara Delevigne. That’s some community.
We got to know the store through the people closest to it. Those that know, know, and for those that don’t there’s Here I Am.
Tony Arcabascio - co-founder of Alife @tonyarcabascio
Nate Pennock - Procell store manager
Max Koerner-Imas - friend of the store @iikmax
Jordan Page - vintage collector @veryadvanced
Sophia Wilson - photographer @phiawilson
Mellany Sanchez - stylist @mellany_sanchez
Steven - visual brand strategist
Coco Wohrle - Procell intern @diirtyhoodie
Oscar Sanchez - friend of the store @oscar_1992
Ash Deshmulh - co-owner of Williamsburg Pizza @williamsburgpizza
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