Erasure - In My Arms (1997 US Promo Video)

Erasure’s lead single from the 1997 album Cowboy was a montage video with live concert and backstage footage. For the USA release of the album (On Madonna’s Maverick label) the video was re-done to give it a contemporary take on the fairytale Rapunzel. It was the better for representing the song. The cover for the U.S. single release was used as an example in the book The 7 Essentials of Graphic Design by Allison Goodman. Cowboy greatly improved Erasure’s Billboard 200 peak over their previous album and “In My Arms“ gave them another Hot 100 entry.