Gareth Pugh S/S 16: Show Footage

After returning to the London Fashion Week schedule for A/W 15, Gareth Pugh decided to stay put. Coinciding with London Fashion Week’s move to Soho amid the gentrification of the once euphoric area, Pugh evoked the spirit of the neighbourhood with his S/S 16 troupe, the Soho Bad Girls. The starry-eyed show sparked conversation with its mix of high fashion and lowly pennies, mirroring the ongoing battle between creativity and commerce.