The History of Standardized Sizes in Womens Fashion and Why They FAILED

Try Acorn TV free for 30 days by going to and use promo code nicoler Why do standardized sizes exist and why don’t they work? Or, more specifically, why do we continue to use them when we know they don’t work? Standardized sizes have a complex history which actually starts long before specific measurements were set down. And much like our many other systems in place, they weren’t meant to be set in stone for all eternity. Shoes were the first to lay down a standard set of measurements. Though the way we look at sizes has changed dramatically from the 19th c. The system used to be far more confusing and complex, with a variety of lengths and widths that provided customers with a huge range of options. When people started pulling boxes off the shelf themselves, instead of receiving advice from salespeople, the nuanced system with coded sizes had to change to keep up. Less confusion for customers meant fewer choices, and that meant less unsold stock sitting on the shelv