“Forever“: The Farmer’s Dog 2023 Super Bowl Commercial

Watch our 2023 Super Bowl commercial that’s earned the top spot in USA TODAY’s 35th Ad Meter competition. Any dog person knows-nothing matters more than more years together. And that’s what inspired us in making our latest TV commercial - celebrating the full, healthy, and happy lives we want all dog people to experience with their best friends. It’s our love letter to dogs. Watch Ava and Bear’s story in the video above.