How Movie Trailers Are Created | Vanity Fair

Movie marketing expert and creative director Jessica Fox takes us through the steps of creating a successful movie trailer. From the collaborative process that takes place between filmmakers, studios and creative agencies to audience testing, she breaks down how each play a role in deciding how much is shown, what stories are told, and why trailers tease missing scenes from the film’s final cut. Still haven’t subscribed to Vanity Fair on YouTube? ►► ABOUT VANITY FAIR Arts and entertainment, business and media, politics, and world affairs—Vanity Fair’s features and exclusive videos capture the people, places, and ideas that define modern culture. How Movie Trailers Are Created | Vanity Fair