How Instant Pot Became An Amazon Best Seller

Robert Wang just wants to be the Steve Jobs of kitchen appliances. And he may just achieve that. Much like Jobs with the iPhone and other Apple products, Wang has created a product with great attention to detail that has inspired cult-like devotion: Instant Pot. Introducing The Upstarts, a new series about the companies you love that came out of nowhere and are now everywhere. » Subscribe to CNBC Make It.: Millions of fervent foodies have purchased an Instant Pot multicooker, making it one of the top-selling products sold in Amazon’s Prime Day sales events in July 2016, with 215,000 Instant Pot 7-in-1 Multi-Functional Pressure Cookers sold, in 2017, and in 2018, when Instant Pot broke its own Prime Day record with 300,000 units sold over 36 hours. The company expects to be among the best-selling products on Amazon during the already busy holiday sales season too. More than 5.5 million people follow an Instant Pot-related account on Facebook — 1.5 m