Falling Short to Apple The Harsh Reality Behind Huawei Mate 60’s Insufficient Production Capacity
Recently, Huawei held a press conference where they kept the details of the highly anticipated Huawei Mate 60 confidential. Richard Yu, CEO of Huawei Consumer Business Group, announced that the Mate 60 series, considered a pioneering product, would not be introduced at the conference. Instead, they focused on showcasing their full-scenario products. Yu mentioned that the Mate 60 series, launched under the Pioneer Program, has received positive feedback from consumers and is currently being produced urgently with employees working overtime.
The main challenge for the Huawei Mate 60 lies in production capacity. This year, the competition between Apple and Huawei has been intense. Huawei Mate 60 has exceeded expectations and gained attention and praise globally. Meanwhile, the iPhone 15 series has faced negative public opinion, including issues related to 5G hype, radiation standards, and various criticisms. However, the iPhone 15 series sales have been overall satisfactory.
According to recent data from , the sales revenue of the iPhone 15 series has increased significantly compared to the iPhone 14 series. Some reports indicate that the Mate 60 has sold less than 2 million units, while the iPhone 15 series has already exceeded 2 million units. Ming-Chi Kuo mentioned that orders for the iPhone 15 Pro Max have increased, indicating higher demand compared to the previous year’s iPhone 14 Pro Max. The iPhone 15 Plus had lower expectations but still achieved decent sales. However, both the iPhone 15 and 15 Pro are performing below expectations and may face order cuts.
The popularity of the most expensive model, the iPhone 15 Pro Max, suggests that the public still recognizes its product performance. In the past, mid-range Pro versions were often the best-selling models. Additionally, the insufficient production capacity of the Huawei Mate 60 series has led some impatient consumers to turn to the iPhone 15 series as an alternative.
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