Towards a Dream: Petra and Wadi Rum, Jordan | LOUIS VUITTON

At Louis Vuitton, the Spirit of Travel goes beyond discovering a physical destination, it also sparks curiosity for what lies within. In the next chapter of the traveling campaign, photographer Viviane Sassen continues to translate the Maison’s core values into a far-reaching journey where imagination takes flight between past, present and future. Captured between Jordan’s archeological site of Petra and the desert valley of Wadi Rum, the campaign features a cast of local schoolchildren set free in a reverie of otherworldly beauty and infinite possibility. Explore the campaign at Film directed by Neels Castillon.