“INDUSTRY ON PARADE“ MITCHELL CAMERA CORP., MAICO HEARING AIDS, CONTINENTAL SCREW, HUNTING 97574a
A recipient of the Peabody Award, Industry on Parade was a television program that aired in the United States from 1950–1960. It was produced by the National Association of Manufacturers. The show depicts complicated industrial processes that transform raw materials into finished products available for consumption by Americans. This particular installment of the series is a black-and-white film that highlights the work of Mitchell Camera Corporation of California, Maico Co. Deaf Technologies of Minneapolis, the Continental Screw Company of Massachusetts, and the Marshall Field & Company hunting retreat in Illinois. Steam whistle sounds, title page (0:07). Montage scenes of various mechanisms at work: hands press needle into metal pipe under microscope, wire stripping machine, farmer shoots shotgun out into field (0:10). “Lights, Action, Camera!” Exterior Mitchell Camera Corporation warehouse, Glendale (0:42). Camera man stands outside warehouse filming two men walking towards entrance perhaps on MITCHELL SS 35mm Optical Sound Newsreel Camera (0:53). Interior of Mitchell Camera Corporation factory, factory workers carefully attend to machinery used to precisely manufacture $18,000 custom cameras (1:17). Skilled craftsmen at various points on the assembly line doing work by hand, male and female factory workers (1:50). Close-up worker sitting under bright light at work station, shaping and rubbing fine tool steel (2:29). Various stages of 35mm newsreel camera body assembly (2:46). Female factory worker reassembles completed camera, places velvet lining into empty film magazine (3:11). Factory worker fits 35mm film magazine into sound blimp case, perhaps a Mitchell BNCR (“Blimped“ News Camera Reflex) 35mm Camera Prop, #F6 (3:23). Aerial view of scene of mother and son playing with dog in living room on film set, lights illuminate, cameras point at the actors (3:52). Camera operator uses Mitchell 16mm Pro Motion Picture Camera on set (4:04). PSA Message interlude: Anti-Communism message; scenes of Americans freely at church, school, radio host speaking into microphone, newspapers zipping off printing press juxtaposed scenes of rally for Wilhelm Pieck in Germany, facade of Brandenburg Gate covered by scaffolding (4:07). Statue of Liberty, American flag waves in wind from flag pole (4:43). “Introduction to Sound:” speech therapist sits with young deaf girl as she listens to amplified sounds on special vinyl machine (4:48). Interior Maico Co. Hearing Aids factory Minneapolis, close-up woman’s hands assembling tiny parts to form hearing aid (5:05). Montage close-ups from different sub-assemblies, automated machinery, women hunched over at individual work stations (5:29). Assembly of tiny transistors (6:05). Factory worker tests and assembles acoustic instruments for medical research (6:42). Interior electro acoustic research sound room (6:50). Researcher uses Chromalyzer color palette tool to teach young deaf girl how to speak (7:12). “In the Screws:” Men on construction site carry wood frame (7:24). Exterior Continental Screw Company HQ/ factory, New Bedford Massachusetts (7:44). Factory interior: steps on assembly line - wire measured and cut to size then sent through heading machine (close-up of machine at work) (7:49). Hand holds up screw before and after going through heading machine (8:25). Screw continues on assembly line, slot added to head by saw, fed through threader (8:27). Woman quickly, methodically scoops and packages completed screws at end of assembly line (9:18). PSA Message interlude: older, skilled workers are backbone of America’s workforce - how to determine retirement age (9:38). “Hunter’s Retreat!” sign for Marshall Field Fieldale Public Shooting Ground (10:17). Groups socialize in hunters’ lodge, men behind counter inspect and clean hunting rifles for guests (10:34). Hunters walk out onto various fields of hunting grounds in rural area, close-up remote control traps on ground (11:05). Aerial view wildlife preserve/ marshes of Ducks Unlimited Canada; footage of bulldozers and other construction vehicles working on rehabilitation project; mother duck and baby chicks (11:30). Herd of ducks, organization worker tags duck to track migratory patterns (12:45).
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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit
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