Helpless - St John Ambulance first aid advert

Voice over by Stuart Mellor This St John Ambulance advert follows the journey of a man diagnosed with cancer who undergoes treatment and survives only to die as a result of choking because no one knows the basic first aid that could have saved his life. First aid can be the difference between life and death. Up to 140,000 people die each year in situations where first aid could have helped save their lives. This is as many as die from cancer. SHARE ’Helpless’ on and #Helpless BE THE DIFFERENCE between life and death. Visit or text HELP to 84025 for a free pocket first aid guide.